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Mobile is a tidal wave sweeping across our businesses: HBC exec
NEW YORK – Consumer demand is driving a need for an omnichannel shopping experience, requiring organizational changes to evolve, said an executive from Hudson’s Bay Company at Luxury Interactive 2014 on Oct. 14.
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90pc of Audi consumers begin research process online
NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.
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Ecommerce should romance the product: Moda Operandi exec
NEW YORK – Building a new Web site from the ground up is not an easy feat, but sometimes it is the best strategy to make an impact in luxury ecommerce, according to an executive from Moda Operandi at Luxury Interactive 2014 on Oct. 14.
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Finding the right metrics for online, offline behavior
NEW YORK – Carrying over the product and brand experiences from offline to online creates a unified story across channels, according to panelists on the “Creating a Meaningful Site Experience to Engage Customers and Drive Sales” session Oct. 14 at Luxury Interactive 2014.
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Transferring digital platforms into bricks-and-mortar experiences
NEW YORK – Luxury marketers need to provide a well-rounded and connected experience across all the channels, according to executives from Adobe and Elastic Path Oct. 14 at Luxury Interactive 2014.
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Lexus embraces virtual reality for model leads
Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.
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Burberry, Eleven James, Oscar de la Renta and LVMH – Live news
Luxury Daily’s live news updates – Burberry sees retail revenue increase of $1.2M for H1; Eleven James looks to auto lovers to increase membership; It’s official: Peter Copping to join Oscar de la Renta; LVMH’s organic revenue rises 4pc with leather goods leading momentum.
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