Mobile imperative to summer holiday marketing
Because there are a large number of events and holidays in the summer including graduations, Mother’s Day, Father’s Day and weddings, luxury marketers should consider using mobile marketing to influence purchase decisions.
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Top 10 multichannel campaigns of Q1
Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.
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Harrods employs consistent digital efforts to market wedding e-boutique
Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.
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Tissot leverages product via Madison Square Garden partnership
Swiss watchmaker Tissot is entering into a marketing partnership with The Madison Square Garden Company to leverage its products during events at one of New York’s most prominent venues.
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How Pinterest is changing the mobile shopper
Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.
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Gilt Groupe, Ippolita, luxury housing market and Chinese economy – News briefs
Today in luxury marketing – Gilt Groupe founders gab about the future of commerce; Ippolita readies for its retail unveil; Luxury housing markets heat up; Chinese economy slows down.
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Creating engaging online experiences for fashion brands
Particularly with fashion retail, successful online selling is closely tied with how well the merchandise is presented.
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