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Mobile fuels tectonic shifts in auto and transportation industries: GM exec – Mobile Marketer

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Mobile fuels tectonic shifts in auto and transportation industries: GM exec
An executive from General Motors discussed the state of mobile at the MMA SM2 Innovation Summit 2016 and highlighted the way it has fueled innovation and change within the automotive industry.
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Coty exec: 2016’s biggest mobile trends include utility, data
NEW YORK – A Coty Inc. executive at the MMA SM2 Innovation Summit 2016 claimed that some of the main mobile marketing trends she noticed this year centered on data and utility, proving that personalization trumps all when it comes to running a successful campaign.
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Factual exec: Location data is best way to determine a consumer’s real self
NEW YORK – An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
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