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Mobile engagement is about more than pushing products: report – Luxury Daily

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June 18, 2015

Promotional image for Spring app

Promotional image for Spring app

Asia Pacific wealth to overtake North American prosperity by 2016: report
A healthy global economy has led the number of high-net-worth individuals to increase worldwide, according to Capgemini’s World Wealth Report 2015.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Boston Retail Partners and Nielsen. This daylong New York event is an immersion in invaluable market research and analysis focused on evolving consumer behavior and marketers’ adaptation to trends and changed needs via mobile use.
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Mobile engagement is about more than pushing products: report
Mobile is an increasingly important channel for luxury marketers, with expanding consumer adoption, growing commerce and most digital content being consumed via tablet or smartphone, according to a new report from Fashionbi.
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Retailers roll out special offers in honor of dad
With Father’s Day less than a week away, marketers are looking out for dad, rolling out special offers to ensure that he is not disappointed come June 21.
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Consumer advocacy possible via outside in, inside out strategy, says Oracle
NEW YORK – Since the 1990s, 70 percent of Fortune 500 brands, many considered to be iconic, have shuttered due to a lack of experiential innovation as consumer behavior has shifted, according to a senior executive at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”
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52pc of global consumers will factor sustainability into travel plans: report
As consumers become more aware of the negative impact of their travels, they are increasingly favoring environmentally and socially responsible alternatives, according to a new report by Booking.com.
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Hermès takes Art Basel with collaborative scarf exhibition
French apparel and accessories house Hermès is showing its artistic flair with an exhibition of silk scarves on display at Switzerland’s Art Basel June 18-21.
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Smartwatch debate has strapped timepieces back on wearers’ wrists
NEW YORK – Panelists during the Watch Collectors’ Roundtable discussion agreed that the introduction of the smartwatch, though originally daunting, may be the best thing to happen to the traditional Swiss watch industry since the quartz.
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Jaguar Land Rover seeks “sixth sense” to aid drivers
British automaker Jaguar Land Rover is researching the brain and driving behavior to create technology that may improve road safety.
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Maserati, Peninsula, Goyard and Holt Renfrew – Live news
Luxury Daily live news from June 17 – Maserati, Zegna draft Carmelo Anthony for campaign; Peninsula Paris celebrates transatlantic flight history; Goyard enters Midwest within Neiman Marcus in Chicago; Holt Renfrew connects with Wild West in Calgary.
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Louis Vuitton, shipping, Prada and Stuart Weitzman – News briefs
Today in luxury marketing – Why Louis Vuitton, Gucci and Prada are in trouble; Uber, UPS face challenges shipping luxury goods; Prada taps Scoot McNairy, Michael Shannon, Tye Sheridan for fall;
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How Everything-as-a-Service will help brands on mobile
How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?
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