Mobile-enabled sharing economy opens new opportunities for marketers
With mobile opening up new ways for consumers to interact with commerce, a sharing economy has emerged, popularizing companies like Zipcar, Airbnb and Splitwise.
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IBM’s Xtify deal lays groundwork for bigger omnichannel platform play 
IBM’s Xtify acquisition sets the stage for a broader platform addressing mobile engagements along the entire path to purchase and potentially threatens the relevancy of standalone push notification providers.
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Time Inc. sticks with digital watermarks to mobilize cookbook
Time Inc.’s MyRecipes has launched a new cookbook that leverages digital watermarking to let consumers access a mobile version of recipes while grocery shopping.
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Kenneth Cole offers intimate experience with augmented reality book
Kenneth Cole has rolled out its first coffee table book with augmented reality features to create a new intimate experience between fashionista readers and the designer.
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Mobile Minutes: Google, Messaging, NSA, Target
Today in mobile marketing: Google snaps up ‘Flutter’ motion control company that bills itself as ‘Kinect for OS X’; How the rise of mobile messaging apps threatens technology and telecom giants; NSA doesn’t want your mobile location data–yet; Target launching prepaid mobile service, Brightspot.
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