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Mobile email customization vital for customer engagement: expert – Luxury Daily

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July 11, 2011

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Mobile email customization vital for customer engagement: expert
The best way for a brand to optimize its email marketing is to create different versions for both a desktop computer and a mobile platform, as well as customize content for mobile users.
Please click here to read the entire story on Luxury Daily.

Dolce & Gabbana gets thumb’s-up from blogger Bryan Boy for social media prowess
Italian designer Dolce & Gabbana has always been lauded for its expertise in social media marketing. In this video exclusive to Luxury Daily, famed blogger Bryan Boy explains what makes Dolce & Gabbana a social media star.
Please click here to read the entire story on Luxury Daily.

Web 3.0 can increase luxury sales through easier usability: Fashion’s Collective
In the face of ever-changing technology, luxury brands should now be focusing on creating a seamless customer experience through Web 3.0, according to an expert.
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Architectural Digest taps Elizabeth Taylor’s celebrity to boost newsstand power
Conde Nast’s Architectural Digest’s July issue epitomizes understated luxury while paying tribute to the memory of recently-deceased actress Elizabeth Taylor by publishing her home for the first time in history.
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Louis Vuitton solidifies watchmaking authority with new acquisition
French fashion house Louis Vuitton is cementing its status as a luxury watchmaker with the acquisition of long-time partner La Fabrique du Temps.
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Luxury automakers, John Varvatos and Prada – News briefs
Today in luxury marketing – Luxury automakers post record sales; John Varvatos to launch Star USA scent; Apparel stores add more jobs.
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5 best-practice tips for designing a mobile video campaign
By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.
Please click here to read the entire story on Luxury Daily.

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