Mobile display advancements confuse budget allocation – Mobile Marketer
Mobile display advancements confuse budget allocation
It is no surprise that mobile display has become increasingly sophisticated in the past year as marketers get a better understanding of what the medium’s strengths. However, with search expected to continue dominating most mobile ad spend, it is becoming trickier for marketers to balance a mobile ad budget.
Click here to read the entire story on Mobile Marketer
Whirlpool cuts down on household pain point via app
Whirlpool has launched a mobile application that helps families manage and reward chores around the house.
Please click here to read the entire story on Mobile Marketer
Mobile-only audience grows among women, younger users: report
There is a growing mobile-only audience, with the highest concentration among women 25-49 years old and adults 18-23, according to a new report from Jumptap.
Please click here to read the entire story on Mobile Marketer
Ronald Reagan Building mobilizes visitor center with new app
Washington’s Ronald Reagan Building and International Trade Center is releasing a mobile application that will help its visitors access the building’s numerous events, restaurants and other offerings.
Please click here to read the entire story on Mobile Marketer
Please click here to sign up for Mobile Marketer for free