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Mobile devices key to luxury brand sales experience: study
Mobile devices play a key role in luxury brand client experience, according to a study released by the Luxury Institute.
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Twitter not suited to luxury advertisers
Luxury brands are not likely to allocate budget to Twitter’s new advertising platform until best practices and more precise targeting abilities evolve.
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Lexus highlights brand innovation via multichannel campaign
Lexus has released a multichannel ad campaign to highlight the world’s most advanced driving simulator that lets the brand’s engineers create safer driving technology.
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Online advertising records largest first-half revenue ever
The online advertising industry brought in $12.1 billion in revenue between January and June – the best first-half total ever, according to the Interactive Advertising Bureau.
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Luxury advertisers face higher cost-per-click in Q4: study
Because luxury marketers are experiencing a recovery in demand and advertising more, their search engine marketing cost-per-click is expected to increase in the fourth quarter.
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Versace, Prada and ecommerce – News briefs
Today in luxury marketing – Versace lifts 2010 forecasts as nine-month sales rise; Prada listing shows Hong Kong is height of fashion.
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How mobile has given rise to the omnipresent customer
It was just about 12 years ago when retailers realized that the Internet could serve as a new frontier for additional revenue.
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