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Mobile data traffic takes off, outpacing revenue opportunities – Mobile Marketer

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May 16, 2012

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Mobile data traffic takes off, outpacing revenue opportunities
As smartphone penetration continues to grow, average mobile users will consume over eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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Sunkist ramps up mobile CRM efforts to build stronger brand engagment
Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.
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Hollywood Reporter showcases Cannes Film Festival content via iPad app
The Hollywood Reporter is letting entertainment buffs stay up to date on news from the Cannes Film Festival on their tablets.
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Tums helps consumers fight heartburn via mobile campaign
Tums is using mobile advertising to promote its new product and incorporating social media into the mix to help spread the word out.
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ITV sees 50,000 mobile TV ad interactions via Shazam-enabled initiative
ITV, Britain’s commercial television network, saw 50,000 viewers use the Shazam mobile application to tag Pepsi Max and Cadbury ads in just 60 seconds of airtime during the “Britain’s Got Talent” finale.
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American Express taps app for exclusive insider’s guide – Luxury Daily
Luxury Daily today – American Express taps app for exclusive insider’s guide; Marc Jacobs pushes menswear via desert-set social video.
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Marketing your mobile products by leveraging social media
Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.
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