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Mobile data collection increases, raising new privacy concerns
With everyone from wireless carriers to the latest and greatest smartphone application tracking user behavior and trying to sell the data, mobile is proving to be a treasure trove of customer information. But, not all data is created equal, at least on the privacy front.
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Walmart exec: Customers do not care about channels
LAS VEGAS – A Walmart executive at the CTIA 2013: Mobile Marketplace conference said that the mobile industry encompasses a variety of channels, but consumers do not care about that. Marketers need to focus on creating frictionless experiences that accommodate consumers throughout their shopping endeavors – no matter the channel they choose to use.
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Tablets should be used to enhance discovery, depth of messaging: Forrester report
Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy brands need to make sure they understand the difference between tablets and smartphones.
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Pandora makes mobile streaming more social with Facebook integration
Pandora is rolling out a new Facebook application that integrates with the company’s mobile applications and Web site to let consumers share their favorite music.
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Forrester exec: Future of mobile development hinges on context
LAS VEGAS – A Forrester executive at the CTIA 2013: Mobile Marketplace conference said that the future of mobile development is about more than just adapting to smaller screens, different programming languages and new operating systems.
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New Belgium nails down on mobile video, social for seasonal campaign
New Belgium is banking on mobile as a way to connect with beer fans this summer with a campaign that comprises video advertising and photo sharing.
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