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Mobile commerce’s future has arrived, but many retailers are ill-prepared – Luxury Daily

By
May 6, 2016

Image courtesy of Neiman Marcus

Image courtesy of Neiman Marcus

Top 10 mobile adoption myths in fashion and luxury apparel
It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Mobile commerce’s future has arrived, but many retailers are ill-prepared
NEW YORK – Enhancing customer experience and customer engagement is retailers’ top priority, according to an executive from Boston Retail Partners speaking at the Mobile Commerce Summit on May 5.
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Kering looks to global media to spread Women in Motion awareness
French luxury conglomerate Kering Group has teamed with a number of international publications for the second edition of its “Women in Motion” talk series.
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Stella McCartney celebrates individuality to woo next-generation
Kering-owned fashion label Stella McCartney is communicating its brand values through a handful of millennial spokesmodels.
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Harvey Nichols remakes famous figures in humorous campaign
British department store chain Harvey Nichols is showing the impact its newly remodeled menswear shopping destination could have on iconic figures’ images.
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Fairmont invites new perspective with visual storytelling partnership
Canada’s Fairmont Hotels & Resorts is giving consumers a different point of view with a photo exhibition.
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BMW partners with Frieze to attract discerning listeners, designers
German automaker BMW is underscoring its design prowess with the help of the Frieze New York international art fair.
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Sotheby’s opens bidding for Warhol, Dalí works to online audience
Auction house Sotheby’s is making it easier for consumers to bid on art from contemporary and modern masters through eBay’s live auction platform.
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Is mobile search shifting towards greater brand control?
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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Ferragamo, Starwood, British Vogue and Tod’s – Live news
Luxury Daily’s live news from May 5 – Ferragamo repurposes iconic Rainbow Wedge for leather goods range; Starwood boasts positive Q1 results despite acquisition battles; Fashion pays tribute to British Vogue with UK-wide window displays; Tod’s joins growing list of houses sans creative director.
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Ralph Lauren, craftsmanship, Bottega Veneta and equestrian estates – News briefs
Today in luxury marketing – Valerie Hermann promoted at Ralph Lauren; From luxury to craft: Climbing the “discernment curve; Laid-back luxury at Bottega Veneta; Seven over-the-top equestrian estates across America.
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Reaching moms with mobile advertising
Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.
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