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Mobile commerce week in review: In-store inspiration

By
April 18, 2016

The Starbucks iPhone app

The Starbucks iPhone app

Strategies for engaging in-store shoppers move from me-too to inspired as merchants take a more personalized approach for their customers. Watch this video for the full analysis.

 

 

Week in Review
Chantal Tode is senior editor on Mobile Commerce Daily, New York

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