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Today’s headlines

Applications Urban Outfitters embraces mobile shopping’s future with 3D Touch support
Urban Outfitters is among the first retailers to leverage 3D Touch for the iPhone 6S, enabling users to quickly access content such as product details while pointing to the ongoing streamlining of mobile shopping. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Database/CRM Dick’s Sporting Goods bats for holiday sales via rewards-focused app update
Dick’s Sporting Goods is gearing up for a fruitful sales season with an application update that rewards users with gift cards for logging their fitness activity, showcasing how sporting retailers are competing to be top dog in mobile. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Applications Giggle’s app serves millennial parents with Apple Pay, registry integration
Baby products retailer Giggle is targeting new millennial parents with an mcommerce application that natively integrates with Apple Pay to appeal to the digital-savvy parent. Entire article
Strategy MGM Resorts swings doors open for mobile-optimized, personalized guest services
MGM Resorts is bringing journey touch points to the forefront on mobile by implementing a new personalized service enabling visitors to explore a hotel room before booking and discover local entertainment options. Entire article
Content Mobile Minutes: NBA and Verizon; Airbnb’s San Francisco victory; Apple’s 4-inch iPhone; Etsy struggles
Today in mobile marketing – NBA teams up with Verizon on $400M marketing deal; San Francisco voters reject Airbnb Initiative; Apple to launch 4-inch iPhone in early 2016 ahead of iPhone 7 launch, leading analyst says; Etsy has an uphill battle to make artisanal mainstream. Entire article
Content Mondelez tries to overcome advertising aversion with engagement ads on Hulu – Mobile Marketer
Mobile Marketer today – Mondelez tries to overcome advertising aversion with engagement ads on Hulu; Facebook’s mobile strategy muscles in with 73pc Q3 ad revenue jump. Entire article
Advertising Chanel edges closer to ecommerce with online sunglasses shop – Luxury Daily
Luxury Daily today – Chanel edges closer to ecommerce with online sunglasses shop; Climate change could jeopardize access to high-quality materials: Kering. Entire article
Columns Importance of good place (POI) data
Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user. Entire article
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