Mobile Commerce Daily, July 30, 2012 – Mobile shoppers are more valuable than traditional in-store shoppers: study

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Research


Mobile shoppers are more valuable than traditional in-store shoppers: study


Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price-sensitivity, according to a new study from Greystripe.


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Advertising


Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital


Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.


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Advertising


Levi’s strengthens mcommerce presence with first iAd campaign


Levi’s has rolled out a global marketing initiative that includes the brand’s first iAd campaign, as well as a shoppable magazine on Flipboard.


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Banking


Wells Fargo rakes in 8.5M mobile bankers


Financial institution Wells Fargo is seeing that mobile is the company’s fastest-growing medium since launching services five years ago.


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Applications


Dick’s Sporting Goods creates interactive iPad app to drive football equipment sales


Sports and fitness retailer Dick’s Sporting Goods has launched a video-rich interactive catalog application designed to make researching and purchasing football gear easier for customers.


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Software and technology


McDonald’s continues mobile reign with QR code push – Mobile Marketer


Mobile Marketer today – McDonald’s continues mobile reign with QR code push; App sponsorships growing on strong results for brands.


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Advertising


Breguet, Four Seasons take over August Robb Report – Luxury Daily


Today in luxury marketing – Breguet, Four Seasons take over August Robb Report; Top 10 luxury brand multichannel campaigns of H1.


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Marketing


Inviting opinion pieces on mobile commerce


Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.


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Columns


Facebook needs to compete with itself to monetize mobile


Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.


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