Mobile Commerce Daily, July 12, 2012 – Starbucks spurs mobile payment growth with app extensions

 

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Today’s headlines

 


Payments

Starbucks spurs mobile payment growth with app extensions


Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applications

Walgreens flexes mobile muscles, enables third-party photo-sharing apps to print-to-store


Gap is driving consumers to its outlet locations with a new mobile advertising campaign that promotes an ongoing sale and incorporates location-based technology to help customers find the nearest store.
 


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Applications

Live Nation builds mobile efforts with Android ticketing app


Mobile Marketer today – Location, personalization key factors in mobile advertising triumph; Coca-Cola marries mobile, social for a new check-in initiative.

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Advertising

Mandalay Bay brings focus to mobile, social via site redesign – Luxury Daily


Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns

Can BlackBerry exploit its own distinctive market for mobile ad inventory?

 

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