Mobile Commerce Daily, April 6, 2012 – Chili’s rewards consumers with free food via mobile, social campaign

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Marketing


Chili’s rewards consumers with free food via mobile, social campaign


Restaurant chain Chili’s Grill & Bar is giving diners free food when they check-in to participating restaurants.


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Strategy


Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands


Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.


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Payments


Google acquires TxVia to improve Google Wallet user experience


Google’s acquisition of payments technology firm TxVia could translate to a better user experience for Google Wallet.


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Payments


Democratic Senatorial Campaign Committee steps up fundraising efforts via mobile donations


The Democratic Senatorial Campaign Committee is equipping volunteers and staff members with mobile tools that are aimed at capturing at-event donations.


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Applications


Catalog Spree drives app downloads with tree-planting campaign


IPad catalog shopping application Catalog Spree is partnering with the Arbor Day Foundation to plant one tree per download during the month of April.


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Advertising


Starwood uses foursquare to incentivize summer programming – Luxury Daily


Luxury Daily today – Starwood uses foursquare to incentivize summer programming; Top 10 digital luxury marketers of Q1.


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Columns


Calculating the ROI of a mobile marketing campaign


One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. Here is one way to measure.


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