Mobile Commerce Daily, April 16, 2012 – Will wide-scale adoption of geofencing happen this year?

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Software and technology


Will wide-scale adoption of geofencing happen this year?


While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.


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Strategy


Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands


Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.


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Advertising


Ragu aims to bolster product sales via social, mobile effort


Ragu is running a mobile advertising campaign that lets users browse recipes that they can make using the company’s pasta sauces.


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Payments


Barclays Pingit payments app tallies up more than 400,000 downloads


Barclays person-to-person mobile payments application Pingit was download more than 400,000 times in the first eight weeks following its February launch.


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Strategy


Restaurant.com exec: Mobile is part of a cross-channel experience


CHICAGO – An executive from Restaurant.com at the Results 2012: Mobile Marketing Day said that mobile is a critical marketing piece to getting a 360-degree understanding of consumers.


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Advertising


ReadingGlassesShopper.com drives 10pc lift for email list via in-app ads


Niche ecommerce company One Click Ventures is using mobile in-application ads to boost its customer acquisition strategy, with an up-to 10 percent increase in sign-ups.


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Advertising


Mobile imperative to summer holiday marketing – Luxury Daily


Luxury Daily today – Mobile imperative to summer holiday marketing; Top 10 multichannel campaigns of Q1.


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Columns


The dirty, messy strategic importance of mobile data


All too often we allow the euphoria of the launch of a campaign to distract us from what lays beneath the campaign – incredibly powerful and meaningful data.


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