Mobile Commerce Daily, April 16, 2012 – Will wide-scale adoption of geofencing happen this year?

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Software and technology

Will wide-scale adoption of geofencing happen this year?

While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.

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Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Ragu aims to bolster product sales via social, mobile effort

Ragu is running a mobile advertising campaign that lets users browse recipes that they can make using the company’s pasta sauces.

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Barclays Pingit payments app tallies up more than 400,000 downloads

Barclays person-to-person mobile payments application Pingit was download more than 400,000 times in the first eight weeks following its February launch.

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Strategy exec: Mobile is part of a cross-channel experience

CHICAGO – An executive from at the Results 2012: Mobile Marketing Day said that mobile is a critical marketing piece to getting a 360-degree understanding of consumers.

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Advertising drives 10pc lift for email list via in-app ads

Niche ecommerce company One Click Ventures is using mobile in-application ads to boost its customer acquisition strategy, with an up-to 10 percent increase in sign-ups.

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Mobile imperative to summer holiday marketing – Luxury Daily

Luxury Daily today – Mobile imperative to summer holiday marketing; Top 10 multichannel campaigns of Q1.

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The dirty, messy strategic importance of mobile data

All too often we allow the euphoria of the launch of a campaign to distract us from what lays beneath the campaign – incredibly powerful and meaningful data.

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