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Today’s headlines

Multichannel retail support H&M misses out on immersive mobile video opportunity with spring campaign
With up to 45 percent of its orders to-go, Panera is planning the chain-wide roll-out of a mobile ordering system designed to help take-out customers quickly get in and out of the restaurant with their food.  Entire article
Software and technology Fundraising campaign puts beacons inside 275 eggs across New York
French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection. Entire article
Marketing How Pepsi is elevating message delivery via augmented reality – Mobile Marketer
Luxury Daily today – Marc Jacobs targets loyalists with New York Times pre-order ad;Top 10 luxury brand multichannel marketers of Q1. Entire article
Marketing Inviting opinion pieces on mobile commerce

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