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Payments
Square adds gift cards to mobile repertoire to expand mcommerce reach

Square continues to broaden its offerings as it looks to create a mobile commerce powerhouse with a new initiative that lets users of the Square Wallet mobile payments application purchase, send and store digital gift cards.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Advertising
REI gears up for holiday in-store traffic via mobile ad campaign

Outdoor apparel and accessories retailer REI is luring consumers into stores to check out the latest cold-weather gear with a mobile advertising campaign.

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Content
Robin Hood Foundation Relief ties TV special to mobile donations

The Robin Hood Foundation Relief is enabling consumers to donate from their handsets during the upcoming televised Concert for Sandy Relief.

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Applications
Priceline’s Booking.com rounds out app strategy via Kindle Fire

Priceline’s Booking.com is proving that it is critical for online travel agencies to have a presence on multiple platforms with a new Kindle Fire application that lets users manage their vacation plans.

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Messaging
How to create effective iPhone-targeted SMS campaigns – Mobile Marketer

Mobile Marketer today – How to create effective iPhone-targeted SMS campaigns; Smart devices transform B2B marketing: OgilvyOne.

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Advertising
Rolls-Royce aims for aspirational owners via app updates – Luxury Daily

Luxury Daily today – Rolls-Royce aims for aspirational owners via app updates; Rebecca Minkoff enhances brand content, social connectivity via site redesign.

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Columns
How retailers can increase sales with mobile messaging

For several years, retailers have struggled to use mobile messaging effectively. It is an enticing proposition – reaching roughly 300 million U.S. consumers on a device that is almost always nearby.

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