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Mobile apps can be customer acquisition tools: experts – Luxury Daily

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Staff reports

Zegna attempts digital conquest with mystery allure
Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.
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Mobile apps can be customer acquisition tools: experts
The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.
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Pitfalls for luxury brands to avoid when going global
With many premium brands starting to further extend their commerce and branding presence to other cultures and currencies, there are a few things to keep in mind in terms of maintaining a certain brand image and retaining cultural and colloquial differences.
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Ritz-Carlton further woos to Dallas location with music package
Hotel chain Ritz-Carlton is enhancing its in-house strategy at its Dallas location by offering a Rock of Ages music package including a meet-and-greet with Tony Award-winning actors and a musical performance through its Web site.
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Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
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PPR, Gucci and the Royal Wedding – News briefs
Today in luxury marketing – Taking fashion in a new direction; Gucci unveils Mother’s Day bag; PPR’s luxury jewelry sales rise by double-digits; The business impact of the Royal Wedding.
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