Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Mobile apps can be customer acquisition tools: experts – Luxury Daily

By
May 3, 2011

Zegna attempts digital conquest with mystery allure
Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.
Please click here to read the entire story on Luxury Daily

Mobile apps can be customer acquisition tools: experts
The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.
Please click here to read the entire story on Luxury Daily

Pitfalls for luxury brands to avoid when going global
With many premium brands starting to further extend their commerce and branding presence to other cultures and currencies, there are a few things to keep in mind in terms of maintaining a certain brand image and retaining cultural and colloquial differences.
Please click here to read the entire story on Luxury Daily

Ritz-Carlton further woos to Dallas location with music package
Hotel chain Ritz-Carlton is enhancing its in-house strategy at its Dallas location by offering a Rock of Ages music package including a meet-and-greet with Tony Award-winning actors and a musical performance through its Web site.
Please click here to read the entire story on Luxury Daily

Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
Please click here to read the entire story on Luxury Daily

PPR, Gucci and the Royal Wedding – News briefs
Today in luxury marketing – Taking fashion in a new direction; Gucci unveils Mother’s Day bag; PPR’s luxury jewelry sales rise by double-digits; The business impact of the Royal Wedding.
Please click here to read the entire story on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Leave a Reply