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Mobile advertising grew 11pc in Q4: comScore – Mobile Marketer

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March 1, 2013

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Mobile advertising grew 11 pc in Q4: comScore
Compared to video and PC’s, mobile advertising saw the highest advertising increase from Q3 to Q4 at 11 percent, according to new data from comScore.
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Louis Gump, former CNN Mobile boss, sets his sights on local media
The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.
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Gap exec: 60pc of social media engagements happen via smartphones
PALM DESERT, CA – A Gap executive at eTail West said that with more than half of social media engagements happening on smartphones, everything the brand does in social media takes on a mobile-first approach.
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Chevy’s exclusive content in Motor Trend app delivers 37pc engagement rate
A recent Chevrolet mobile advertising campaign that ran within the Motor Trend application had a 37 percent engagement rate, pointing to how mobile can help build brands.
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Hotwire exec: Responsive design is a challenge organizationally
PALM DESERT, CA – A Hotwire executive at eTail West said that although responsive design offers opportunities from a technology standpoint, there are challenges within an organization in developing a site that renders the same across all screens.
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Mobile apps and the year of adaptation
With the continued high demand for mobile apps, marketers, retailers and developers in 2013 will be faced with many challenges and opportunities, mostly associated with new devices or new versions of existing devices.
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