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Value of small banner ads is over-estimated – Mobile Marketer

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November 21, 2012

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Value of small banner ads is over estimated
In these early days of mobile advertising, marketers face several issues, such as accurately tracking results and dealing with high accidental click rates. Increasingly, advertisers are also faced with picking the best ad unit as viable choices grow.
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Mobile ad spend, rates will trend upwards this holiday season
Mobile ad budgets are likely to get a big boost this holiday season as retailers and brands look to reach busy shoppers on the one device that is always nearby – their smartphones.
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Esquire mobilizes print edition without the need for QR codes, digital watermarks
Hearst Magazines is leveraging mobile to make every piece of content in the December issue of Esquire interactive and is accomplishing this without the need for QR codes or digital watermarks.
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Viggle, GetGlue merger points to need for consolidation in second-screen mobile marketing
Check-in application Viggle has acquired GetGlue in a move to consolidate the market for second-screen initiatives. Although the merger is a step in the right direction, marketers still have a ways to go when combining TV and mobile campaigns.
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