Top 10 luxury brand digital campaigns of Q3
Luxury marketers used digital tactics to foster intimate connections with consumers during the third quarter of 2013.
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Michael Kors builds upon hunger campaign via global, live-streaming T-shirt giveaway
U.S. apparel and accessories label Michael Kors is furthering its “WatchHungerStop” campaign through a month-long initiative that includes giving away T-shirts at five stores on World Hunger Day Oct. 16, stepping up social media efforts and encouraging consumers to make small donations when purchasing products.
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Mobile ad revenue climbs 15pc during first-half 2013: IAB
While search continues to be the most profitable channel for marketers with a 7.4 percent increase in the first half of 2013, mobile is quickly establishing itself as the marketing medium of the future, according to findings from the Interactive Advertising Bureau and PriceWaterhouseCoopers.
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Hennessy punctuates case against teen drinking by joining ad campaign
LVMH-owned Moët Hennessy USA is escalating efforts to prevent irresponsible and unsafe drinking by partnering with the Federal Trade Commission and The Century Council for the “We Don’t Serve Teens” campaign in New York.
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DFS transforms JFK retail spaces to further brand transition
LVMH-owned luxury travel retailer DFS Group is transforming its airport retail stores across North America to more accurately reflect location sensibilities and refine the focus of each space.
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Chanel, Chopard aim for affluent readers of Financial Times supplement
Luxury timepieces dominate the latest issue of the Financial Times’ “How To Spend It” magazine supplement with advertisements from Chanel, Chopard and Harry Winston that appeal to the publication’s affluent readership.
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Versace, DVF, Louis Vuitton and Mercedes-Benz – News briefs
Today in luxury marketing – Blackstone among potential bidders for Versace stake; New president wanted at DVF; Louis Vuitton in China counterfeit move; Mercedes gains ground versus BMW as CLA coupe joins fleet.
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Why brands and agencies are not buying mobile ads
What is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.
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