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Mobile’s role in back-to-school grows as campaigns move beyond price promotions – Mobile Marketer

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July 31, 2013

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Mobile’s role in back-to-school grows as campaigns move beyond price promotions
Mobile is playing a bigger role than ever before in back-to-school shopping for both consumers and marketers, whose strategies are beginning to move beyond simple promotions.
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Samsung Galaxy S III beats Apple’s iPhone 5 in customer satisfaction: report
Samsung’s Galaxy S III has taken the lead over Apple’s iPhone 5 in customer satisfaction, according to the American Customer Satisfaction Index (ACSI).
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AKQA exec: Personalized merchandising leads next generation of mobile POS
The showrooming trend shows no signs of letting up, leaving marketers responsible for creating an in-store experience that combines direct marketing with entertainment.
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The Globe and Mail pilots native ad platform to drive mobile revenue
Publications such as The Globe and Mail and the Toronto Star are piloting a new native advertising program that makes it easy to deliver sponsored content across smartphone, tablet and desktop web sites.
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Saks’ new owner will help boost its omnichannel experience  
Saks Fifth Avenue’s new owner Hudson’s Bay Company will help boost Saks’ omnichannel experience as part of its portfolio of retailers.
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