Mobile’s growth coincides with shift to in-house agencies
Marketers are increasingly bringing work in-house that was traditionally farmed out to external agencies in part because those agencies are not moving quickly enough to embrace mobile.
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Toyota accelerates Corolla campaign with multiple mobile engagements
Toyota is making a bid for its popular Corolla line to appeal to tech-savvy millennials with a campaign that puts mobile at the center of digital advertising, television, out-of-home and social media efforts.
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Tablets grab bigger share of mobile ad spend: Millennial Media
Four tablets and non-phone connected devices ranked as the top 10 devices on Millennial Media’s platform during the second-quarter, showing how marketers are increasingly interested in advertising across various devices.
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Boston public schools leverage SMS to combat bullying
Public schools in Boston have launched a two-way texting service that seeks to prevent bullying by giving students a confidential way to notify school officials of acts of bullying.
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