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Mobile’s role in lead generation grows as conversions blow past 25pc – Mobile Marketer

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Staff reports

Mobile’s role in lead generation grows as conversions blow past 25pc
Mobile presents a unique set of challenges for marketers looking to generate online leads but also a growing opportunity for those who get it right, with sales conversions averaging over 25 percent in some cases.
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Red Bull showcases new products via mobile advertising
Energy drink brand Red Bull is turning to mobile advertising again to promote its new Edition beverages and encourage consumers to learn about them.
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Telemundo builds up second-screen efforts with zeebox partnership
NBCUniversal’s Telemundo is aiming to reach a new group of plugged-in consumers through a partnership with second-screen viewing application zeebox.
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CBS bolsters contest participation via StarStar initiatives
CBS will launch a radio campaign next week that leverages mobile call-outs to not only let consumers enter a sweepstakes, but also opt-in to receive SMS messages.
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