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Miu Miu’s narrative on women’s empowerment dives into skating culture – Luxury Daily

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September 6, 2016

miu miuHow brands should meet the demands of modern luxury
Strange as it sounds, the up-and-coming economic guard wants its luxury purchases to be inclusive and mutually beneficial.
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Miu Miu’s narrative on women’s empowerment dives into skating culture
Prada’s Miu Miu has put an emphasis on empowerment for young women and female support circles with its latest film.
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Gucci’s visual representation of fragrance hopes to shatter society norms
Italian fashion label Gucci’s creative director is continuing to leave his mark with the house’s latest fragrance ad that blends the brand’s essence with edgy content and a celebrity presence.
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Anheuser-Busch, GE promote user interactivity with Instagram’s pinch-and-zoom feature
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
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Van Cleef & Arpels sets sail to introduce high-jewelry collection
French jeweler Van Cleef & Arpels is taking consumers inside Noah’s Ark through an immersive exhibition in Paris.
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Top 5 brand moments from last week
Brands experimented with new retail concepts, bringing competitors closer or using digital to facilitate try-ons.
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Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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