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Miu Miu hands creative reins to consumers in co-creation app – Luxury Daily

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February 23, 2016

Miu Miusic app

Miu Miusic app

Chanel defines house style in haute couture vocabulary lesson
French couturier Chanel is schooling consumers on its design lexicon in the latest edition of its Inside Chanel series.
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Designers fashionably endorse Hillary Clinton via commissioned tees
U.S. fashion designer Marc Jacobs has publicly announced his support of presidential candidate Hillary Clinton by designing a t-shirt for the former secretary of state’s campaign.
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Miu Miu hands creative reins to consumers in co-creation app
Prada’s Miu Miu is bringing music and fashion together on mobile with the release of a new interactive application.
Click here to read the entire article on Luxury Daily

Contactless payment comes to Hublot, Bulgari wearables
The functionality of luxury brand watches and wearables, including those by Hublot and Bulgari, are set to increase with the introduction of contactless payment.
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Italian real estate on road to recovery after years of negative growth: report
Italian real estate prices will stay level as buyers return to the long-term trusted locations, according to a new report by global real estate consultancy Knight Frank.
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Mercedes inspires consumers with social media contest and campaign
German automaker Mercedes-Benz is campaigning on social media for consumers to never stop challenging.
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Is Snapchat’s fleeting nature undermining its monetization efforts?
Snapchat’s rates for non-holiday advertising has fallen recently, most likely due to the platforms’ inability to produce data and procure steady brand followings with its 24-hour time limit on most content.
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Burberry, Four Seasons, Twitter and Ocean Drive magazine – Live news
Luxury Daily’s live news from Feb. 22 – Burberry leverages Sephora’s audience to promote runway beauty; Four Seasons preps parents-to-be with relaxation package; Tiffany boasts large community, but limited engagement on Twitter: report; Ocean Drive explores Miami culture in episodic series.
Click here to read the entire article on Luxury Daily

French perfumes, Kering, Boston real estate and Porsche – News briefs
Today in luxury marketing – France’s prestige perfumery sales fall 0.9pc in 2015; Kering rejects see now, buy now shows; Why Boston can’t build ultra-luxury condos fast enough; Porsche, Geely set deals for Internet-connected cars.
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Do’s and don’ts of native advertising on mobile
In a recent study by Trusted Media Brands, marketers have officially named mobile/video native advertising as the new mobile banner ad.
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