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Is Fashion Week’s increased inclusivity diluting its value?
Mercedes-Benz Fashion Week used to be one of the most exclusive events in the world, but the world of fashion – and the event itself – has evolved so dramatically that more consumers can now attend. But is that necessarily a bad thing?
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Barneys New York spring campaign provides intimate view of fashion
Luxury retailer Barneys New York has debuted its multichannel Backstage Black and White Spring 2011 campaign that spans mobile, online, print, in-store and out-of-home advertising.
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Prabal Gurung builds community via online contest
Prabal Gurung held an online contest to build a community and increase engagement via user-generated content on Polyvore.com.
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Hugo Boss celebrates 30-year Formula 1 partnership with McLaren
Hugo Boss is running the “Dress Me For the Finale” contest in celebration of its 30-year partnership with McLaren that lets consumers design racing overalls, which drivers Lewis Hamilton and Jenson Button will wear at the Formula 1 grand finale in Sao Paulo, Brazil.
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Missoni stays true to brand image with new iPhone app
Missoni has launched a new application to let users create works of art with their own photographs inspired by the brand’s trademark zig-zag patterns.
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Oscar de la Renta, Alexander Wang and Chinese luxury market – News briefs
Today in luxury marketing – Oscar re-enters fragrance fray; Alexander Wang wins GQ award; Toronto in midst of luxury hotel boom; China to become biggest luxury consumer market.
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Five predictions in marketing from a lawyer
Expect changes in privacy, mobile marketing, social media, advertising and cause-related marketing as marketing and technology are influenced by market and government forces.
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