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Millennial-focused retailers find right mobile match with celebrity Instagram takeovers – Mobile Marketer

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August 14, 2015

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Millennial-focused retailers find right mobile match with celebrity Instagram takeovers
A growing number of millennial-friendly retailers are handing over their social media accounts to celebrities, who are providing a range of content in a bid to drive customer engagement and attract new fans.
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United Airlines tests beacons to navigate travelers at the airport
In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex.
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Sears leverages customer history and mobile to personalize in-store experiences
BOSTON – An executive from Sears at eTail East 2015 said that the department store plans to bring customer history information to its associates at bricks-and-mortar locations through the use of mobile technology so they can better assist shoppers.
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Mobile display revenue skyrockets, overtakes search for first time: IAB
Mobile display showed the highest growth globally at 88.1 percent, overtaking search as the dominant segment, per the report, Global Mobile Advertising Revenue 2014: The State of Mobile Advertising Around the World. Display advertising’s growing fortunes were most evident in North America, which saw mobile display revenues grow 114.2 percent and overtook Asia Pacific as the leader in mobile display revenue.
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