How much of a boost do celebrities give fashion campaigns?
Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Chanel strengthens ties to Hôtel Ritz Paris with branded spa
French fashion house Chanel is furthering its foray into skincare with the brand’s first spa to be housed in the newly renovated Hôtel Ritz Paris.
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Saks explores Italian street style for Father’s Day catalog
Department store chain Saks Fifth Avenue is providing fashionable inspiration for Father’s Day gifting with a dedicated issue of its magazine featuring street style stars.
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FT Business of Luxury Summit 2015 to show luxury does not end with the BRICs
Now that the dust surrounding most emerging markets has settled, the 11th annual Financial Times Business of Luxury Summit 2015 will tackle industry growth in terms of craftsmanship and technology.
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Lexus reminds LGBT community “It Got Better” in video series
Toyota Corp.’s Lexus is uplifting consumers with a video series featuring the biographical tales of several celebrities as they navigated life as a member of the LGBT community.
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Engel & Völkers creates new aviation division to expand client reach
Real estate firm Engel & Völkers is delving into a new business that will reach a wider range of affluent consumers with the brokerage of business aircrafts and private jets.
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Millennials more likely to purchase luxury items: report
In the United States, approximately 20 percent of the 239 million adults purchased at least one luxury item in the past year, according to a new report from Shullman Research Center.
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Miele prompts kitchen makeovers with shelter publication placements
German appliance maker Miele is raising awareness for the design appeal of its ranges with advertising efforts across a number of shelter publications.
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Louis Vuitton, Swarovski, Armani, The Ritz-Carlton – Live news
Luxury Daily’s live news from May 28 – Louis Vuitton expands partnership with America’s Cup yachting race; Swarovski auctions art objects to support charitable foundation; Armani highlights anniversary bag with new social video; The Ritz-Carlton expands Asian offerings with new Macau location.
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Cannes gowns, BMW, luxury consignment, Dior Homme – News briefs
Today in luxury marketing – The making of a Cannes gown; BMW recalls vehicles with Takata air bags; An online luxury consignment house; Dior Homme’s Kris Van Assche to close independent label.
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Predicting which customers may churn
For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.
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