ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Microsoft makes another attempt at mobile presence it has always longed for – Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Microsoft makes another attempt at mobile presence it has always longed for
Technology giant Microsoft, after weathering a shaky relationship with the mobile platform for years, is collaborating with processor producer Qualcomm to bring Windows 10 to mobile devices.
Please click here to read the full story on Mobile Marketer

Curve aims squarely at Generation Z in new campaign
Fragrance company Curve is urging Generation Z to try Curve for Men through a multichannel campaign that features social components and a series of humorous videos that entertain escapist fantasy.
Please click here to read the full story on Mobile Marketer

Google gives store windows global audience via virtual walk
Louis Vuitton and Cartier are among the 18 New York storefronts getting a digital audience this holiday season with help from Google.
Please click here to read the full story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free