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Microsoft, Facebook turn to standalone apps to combat user frustration – Mobile Marketer

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December 2, 2014

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Microsoft, Facebook turn to standalone apps to combat user frustration
Brands such as Barnes & Noble, Microsoft, Facebook and Foursquare are creating a slew of standalone mobile applications targeting specific user groups with streamlined features to combat frustration with do-it-all apps.
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Dark social’s popularity reflects interest in real-time sharing: report
United States consumers share twice as often on so-called dark social channels as they do on Facebook, Twitter or other well-tracked mobile sources, according to a study released by RadiumOne.
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Karo Syrup, Fisher Nuts leverage QR codes for holiday promotion
Karo Syrup and Fisher Nuts are teaming up for the third consecutive year for a strategic marketing partnership, with plans to leverage QR codes to raise brand awareness and entice holiday shoppers.
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Rock band Kiss invites fans to sit in via app, smartphone camera
Rock band Kiss is inviting fans to download a mobile application that leverages the camera on a smartphone to put them inside the group decked out in the group’s signature face paint and science fiction-style outfits.
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Chat Mobility, iSelectMD tap mhealth to eliminate in-office visits
Chat Mobility and iSelectMD are working together to provide consumers with real-time access to certified physicians and healthcare information that does not require them to make in-office visits.
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