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Microsoft’s tablet play suggests it still does not get mobile – Mobile Marketer

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June 20, 2012

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Microsoft’s tablet play suggests it still does not get mobile
While Microsoft’s entry into the tablet space brings some welcomed competition, at first glance the play does not appear to offer a compelling mobile use case.
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Is mobile video affecting ad creative?
With brands rolling out mobile video initiatives by the bucket load, many have to rethink how to create a video campaign from the ground up with users’ shorter attention spans and snacking habits in mind.
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Spotify launches radio service for iOS app to expand mobile reach
Spotify is inching in on its goal to be a leader in digital music by rolling out its radio service onto the company’s iPhone and iPad applications that will compete with similar music services such as Pandora.
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Panera Bread taps mobile ads to drive YouTube page viewership
Panera Bread is using mobile advertising to drive users to its YouTube page where they can watch the company’s version of the ABCs and see how it uses food to create art.
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Autobytel puts mobile Web in driver’s seat of on-the-go shopping strategy
Internet automotive research and purchasing site Autobytel is taking its first step into mobile with a new version of its Web site built for mobile use and intended to facilitate car purchasing.
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Zegna offers exclusive mcommerce via live-streaming app – Luxury Daily
Luxury Daily today – Zegna offers exclusive mcommerce via live-streaming app; Rebecca Minkoff uses social media breadth for blogger fashion show.
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Smart push notifications make for smarter mobile marketing
Ignore all that advice about minding your manners. Businesses that avoid getting pushy do so at their own peril.
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