Michael Kors ups mobile efforts for Mother’s Day campaign
Fashion label Michael Kors is tapping its fans for a contest that lets consumers enter to win one item per day until Mother’s Day via a Facebook app that, for the first time for the brand, is mobile-compatible.
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Elliman luxury real estate magazine relaunch focuses on affluent lifestyle
New York’s Prudential Douglas Elliman Real Estate released the first redesigned issue of its luxury real estate magazine that will now contain lifestyle content in addition to traditional listings and be available via a new iPad app.
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John Walker & Sons tours Diamond Jubilee bottle to bolster ultra-luxury image
Scottish brand John Walker & Sons produced a limited number of aged whiskey bottles to commemorate the British Queen’s 60th year on the throne that it is marketing via an international tour.
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Why Pinterest is the new black
It is rare that a company changes the mobile, digital and social space overnight, but Pinterest has made a sudden impact and brands, marketers and retailers have all joined the craze.
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16pc of consumers interact with TV via mobile to make a purchase: study
TV viewers are engaging with the social media symbols they see on their TV screens and mobile is typically the means for enabling the interaction, according to a new study from Accenture.
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Hermès, Mercedes, Brunello Cucinelli and luxury SUVs – News briefs
Today in luxury marketing – Hermès completes purchase of watch dial maker; Daimler profit unexpectedly rises on Mercedes-Benz demand; Cucinelli’s stellar debut seen boosting Italy IPO appeal; New keys to the middle kingdom: Luxury SUVs.
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Smart mobile apps for tomorrow’s mobile consumer
When we consider the amount of consumer opportunities on the mobile Web today, another missing feature for mobile shopping is the lack of good advice available to the consumer.
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