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Michael Kors, Ralph Lauren lead in online market share: PM Digital – Luxury Daily

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November 10, 2015

Michael Kors WeChat platform

Michael Kors WeChat platform

Nordstrom, Neiman Marcus among retailers celebrating Singles’ Day
A host of retailers are working with Dealmoon.com to get in on the largest Chinese shopping day of the year.
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Michael Kors, Ralph Lauren lead in online market share: PM Digital
Mobile devices now account for the majority of traffic to luxury brands’ ecommerce sites, according to a new report by PM Digital.
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Karl Lagerfeld gets animated for children’s wear debut
Fashion label Karl Lagerfeld is letting the cat out of the bag with an exclusive preview of its first kids collection on online children’s wear retailer Melijoe.
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Print advertising dip may show signs of weak titles, not shrinking market
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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DFS joins Singaporean independence fete with duty-free exhibition
For the month of November LVMH-owned luxury travel retailer DFS Group is raising a glass in celebration of Singapore’s 50th anniversary.
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WSJ. Magazine continues growth trajectory in largest November issue to date
WSJ. Magazine is continuing to inspire and motivate its influential audience with the fifth edition of its annual “Innovators” issue for November.
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Four Seasons and Waldorf Astoria team up to feed homeless
Four Seasons Hotel New York and Waldorf Astoria New York are working together to extend holiday cheer to the underprivileged.
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SMS still crucial to driving holiday foot traffic for retailers
Retailers who fail to implement a text program could miss out on significant sales this holiday, with 78 percent of consumers claiming to be more likely to visit a store following an SMS deal or mobile notification.
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LVMH, Farfetch, St. Regis and Land Rover – Live news
Luxury Daily’s live news from Oct. 9 – LVMH offsets carbon footprint through $5.8M fund; Farfetch fulfills last-minute fashion needs with same-day shipping; St. Regis elevates guests’ stays with helipad caviar tasting; Land Rover opens up Evoque Convertible to consumers.
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India, Omega, travel retail and Sotheby’s – News briefs
Today in luxury marketing – India is luxury’s next frontier; 007 with a smartwatch? Maybe and it might be an Omega; Travel retail hits heavy turbulence; Sotheby’s points to selective art market.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Navigating a new path to purchase
The role of mobile devices in the path to purchase has fundamentally changed how shoppers are using their mobile devices, both at the beginning of their purchase funnel and for research, and even while consumers are inside of a bricks-and-mortar store.
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