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Michael Kors, Mr Porter engage on mobile via immersive Facebook ads – Luxury Daily

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September 8, 2015

Michael Kors campaign image for Duracell Powermat kit

Michael Kors campaign image for Duracell Powermat kit

Tiffany starts anew with trio of collection updates
U.S. jeweler Tiffany & Co. is ushering in a new beginning with the reveal of three revamped collections.
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Michael Kors, Mr Porter engage on mobile via immersive Facebook ads
Facebook is rolling out a new mobile advertisement format designed to give advertisers the opportunity to create an entirely branded experiential destination within the social media network’s environment.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Miu Miu weaves “anti-fairy tale” that pits fashion against farming
Prada-owned Miu Miu is exploring the mystical powers clothing holds through its latest Women’s Tales commissioned film.
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Shoppable mobile streaming dilutes exclusivity of Fashion Week
A new trend is emerging for New York Fashion Week, with ready-to-wear brands streaming their runway apparel through social media and mobile platforms while also including commerce options, bridging the gap between sales and the catwalk and diminishing the exclusivity of the event.
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Harrods kicks off Shoe Heaven anniversary with exclusive sneaker edit
London department store Harrods is celebrating the first anniversary of its “Shoe Heaven” department through a capsule collection of limited-edition sneakers.
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Four Seasons Austin shows Texas fight with Longhorns-themed initiative
Four Seasons Hotel and Resorts, Austin, TX, is showing its horns with a colorful array of University of Texas-themed offerings.
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Top 5 brand moments from last week
Social and environmental issues affect all consumers, no matter their demographic and luxury brands have worked to put these concerns at the forefront of many campaigns.
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Graff, Zegna, Veuve Clicquot and Waterford – Live news
Luxury Daily’s live news from Sept. 4 – Graff explores earthly elements in latest ad campaign; Zegna plays with “made in” ideology for Japan-only capsule; Veuve Clicquot heads to Montauk, NY to celebrate Labor Day Weekend; Waterford revamps barware offerings for today’s edgier consumer.
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Customization, Lexus, Tom Ford and NYFW – News briefs
Today in luxury marketing – Will mass customization work for fashion?; Lexus hoverboard lifts carmaker into world of viral content; Why Tom feels less sexy; CFDA’s Diane Von Furstenberg, Steven Kolb reveal model health initiative letter prior to New York Fashion Week.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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5 businesses that benefit from data science
We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success.
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