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Michael Kors launches WeChat platform to enhance shopping experience in Asia – Luxury Daily

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July 14, 2015

Chinese model Liu Wen in Michael Kors; the brand’s WeChat platform gets to know consumers as individuals

Chinese model Liu Wen in Michael Kors; the brand’s WeChat platform gets to know consumers as individuals

How to build a successful Apple Watch app
While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.
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Top 10 luxury brand efforts of Q2
In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Michael Kors launches WeChat platform to enhance shopping experience in Asia
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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Retailers create conversation around first New York Fashion Week: Men’s
With the first New York Fashion Week: Men’s in full swing, a number of retailers and brands are taking the opportunity to reach out to their style-focused male audiences.
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Dior highlights details of Joaillerie Atelier creations in film series
French couture house Christian Dior is introducing its new Joaillerie Atelier with a series of video shorts that depict the handiwork that goes into the creation of its high-jewelry collection.
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Hong Kong street tops list with most expensive residential offering
Peak Road, The Peak in Hong Kong is the most expensive high street for residential units in the world, according to research complied by Billionaire.com and international agency Savills.
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Small Luxury Hotels positions guests as secret agents for program
Small Luxury Hotels of the World is celebrating its 25th anniversary with the launch of a new program that will give consumers the chance to participate in hotel inspection as secret agents.
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12pc of advertisers never successfully serve a rich media ad on mobile: report
During the first quarter of 2015, 5.35 million rich media ads served to mobile devices defaulted, resulting in lost opportunities for marketers, according to a new report from Sizmek.
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Gemfields, Greek real estate, Bulgari and Armani – Live news
Luxury Daily’s live news from July 13 – Gemfields explores otherworldliness of rubies in latest film; Greek real estate sees boost due to international interest; Bulgari to explore Roman aesthetic at Dubai hotel property; Armani updates classic women’s wear for the modern female consumer.
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New York Fashion Week, Stefano Pilati, China and Moscow – News briefs
Today in luxury marketing – CFDA brands NYFW with new logo; What’s next for Stefano?; China market rout, slowing economy sap demand for luxury cars; Moscow malls open half-empty as retailers struggle, study says.
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