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Michael Kors ignites St. Valentine’s Day conversation through digital campaign – Luxury Daily

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February 1, 2012

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Michael Kors ignites St. Valentine’s Day conversation through digital campaign
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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American Express: Affluent consumer Valentine’s Day spend to reach $281M
Affluent consumers are expected to spend a total of $281 million this St. Valentine’s Day, which is more than the predicted general consumer spend of $196 million, according to findings from a study by American Express.
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Concordia disaster likely not negatively affecting the cruise industry
The cruise industry suffered a blow last month with the highly-publicized tragedy involving the cruise ship Costa Concordia. Are new offers dug up by the industry meant to make up for indifferent or scared customers?
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Kindle Fire grabs share of user sessions away from Galaxy Tab
The success of the Amazon’s Kindle Fire tablet is giving Samsung a run for its money when it comes to how frequently users engage with the devices, according to new data from Flurry Analytics.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Courrèges, The Settai and China’s luxury industry – News briefs
Today in luxury marketing – These old luxury brands are revamping their looks this year; The Setai in South Beach is offering an unforgettable date package; China’s luxury growth seen slowing slightly.
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How to monetize mobile traffic
Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.
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