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Michael Kors eschews mobile’s expected hoops with store locator ad – Luxury Daily

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October 25, 2013

Michael Kors mobile ad

Swarovski elevates film accolades with first feature film release
Precision-cut crystal maker Swarovski is driving ticket sales with social media promotions to its first feature film production, “Romeo & Juliet,” developed by its entertainment division.
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Projected luxury purchase plans hold steady for next 12 months: report
Forty-eight percent of women with a household income of more than $500,000 plan to take a luxury vacation in the next 12 months, while 41 percent of men with the same credentials plan to take a luxury vacation, according to a new report by the Shullman Research Center.
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Audi enables fans to race the R8 in virtual video contest
Audi USA is challenging brand enthusiasts Oct. 23 – Nov. 10 to craft a video of the R8 model driving on the Sonoma Raceway, CA, with virtual footage and music for a chance to win a driving experience in the vehicle.
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Fashion brands display scope of products in November Vogue
Chanel, Valentino and Miu Miu feature new advertising campaigns in the November issue of Condé Nast’s Vogue to remain relevant and stand out among competing apparel and accessories brands.
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Michael Kors eschews mobile’s expected hoops with store locator ad
U.S. label Michael Kors is illuminating store locations with a banner advertisement on Pandora’s mobile Web site to push in-store traffic rather than mobile commerce.
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Giorgio Armani, Kering, Prada and Daimler – News briefs
Today in luxury marketing – Giorgio Armani Day in New York; Kering third-quarter sales trail estimates as Gucci disappoints; Prada journal winners announced; Rejuvenated Daimler beats expectations.
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Apple has killed NFC. Next up: an Amex purchase?
With the release of the iPhone 5S and 5C, we saw the death of mobile payment as we know it, and the hundreds of thousands of NFC-enabled retailers across the world are now scratching their heads about what to do next.
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A lawyer’s take on the TCPA amendments for calling and texting
The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.
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