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French luxury maisons pen utopian tale for Comité Colbert’s 60th anniversary
The cryptic and socially expansive Rêver2074 initiative put forth by French luxury firms and cultural institutions has been unveiled as a celebratory ode to the Comite Colbert.
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Saks taps runway show tactic for livestreamed window unveiling
Department store chain Saks Fifth Avenue’s New York flagship will pay homage to the roaring ‘20s with Art Deco-themed window displays for the 2014 holiday season.
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Bottega Veneta chooses new photographer for Art of Collaboration
Italian apparel and accessories brand Bottega Veneta is celebrating the completion of another “Art of Collaboration” campaign.
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Lexus takes multichannel approach on RC campaign
Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.
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Michael Kors, Duracell create power options for iPhones
U.S. fashion label Michael Kors is teaming with Duracell to create a powermat and PowerCase for iPhone users to charge remotely.
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Tom Ford, Armani heighten readers’ senses in November edition of Vanity Fair
Luxury advertisers such as Tom Ford, Giorgio Armani and Versace took a sensory approach to promoting its wares in the November issue of Vanity Fair.
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LVMH, Moncler, Selfridges and Rolls-Royce – Live news
Luxury Daily’s live news from Nov. 3 – LVMH sets a date for Hermès share distribution; Moncler refutes allegations of animal mistreatment; Selfridges’ international growth boosted record 2013 financial results; Rolls-Royce crafts bespoke branded Paddington statue for charity.
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Louis Vuitton, Valentino, Mercedes-Benz and Schiaparelli – News briefs
Today in luxury marketing – Anthony Ledru to head Louis Vuitton Americas; Valentino breaks the couture mold; Daimler opens Beijing R&D center to tune Mercedes-Benz to Chinese tastes: exec; Is Zanini leaving Schiaparelli already?
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Successful women in mobile marketing do not wait for karma
Do you remember learning about Newton’s Third Law of Motion in high school? It states that for every action, there is an equal and opposite reaction.
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