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Michael Kors brings Instagram campaign to life at Tokyo museum – Luxury Daily

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November 15, 2013

Michael Kors event in Toyko

Is in-store technology increasing or subduing the relevance of retail employees?
As luxury retailers implement more responsive and comprehensive technology into their stores, employees may find it challenging to prove their relevance.
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Prada screens Wes Anderson short to reach film fans
Italian apparel brand Prada premiered Wes Anderson’s “Castello Cavalcanti” short film at the Rome Film Festival and on its Web site that grants supremacy to the director’s style rather than overt branding.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Alexander McQueen appeals to art collectors with Damien Hirst collaboration
British fashion house Alexander McQueen brought a touch of the art world into its skull scarves to celebrate the 10-year anniversary of the iconic accessory.
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Audi crusades against lingering diesel misconceptions in US
Audi of America is fighting for a fair, country-wide reevaluation of diesel in the wake of its latest line of TDI vehicles through a series of multichannel campaigns.
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Montblanc touts Heritage Collection 1912 with dedicated microsite
Montblanc, maker of writing instruments and watches, is elevating its history of fine craftsmanship on a microsite dedicated to the brand’s Heritage Collection 1912 to attract new consumers with an interest in artistry.
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Michael Kors brings Instagram campaign to life at Tokyo museum
U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.
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Luxury Collection takes road trip East for curated sales
The Luxury Collection is switching coasts with One Kings Lane to tour Vermont, Boston and New York and uncover sales freighted with cultural significance.
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LVMH, Burberry, Ferragamo and record diamond sale – News brief
Today in luxury marketing – LVMH adopts “women empowerment principles”; Burberry first-half revenues pass $1.6B for first time; Salvatore Ferragamo’s nine-month net profit rises 61pc; Dealer Issac Wolf is buyer of $83M record diamond.
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How to handle mobile app customer service and support
As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.
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