Luxury’s black cloud may finally be lifting, says Savigny Partners
Recent positive financial results from the world’s leading luxury houses has reinstated sector optimism for the first time in years, according to London’s Savigny Partners.
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Estée Lauder elevates how-to content in Beauty is Boring collaboration
Beauty marketer Estée Lauder is continuing efforts to capture the attention of millennial and Gen Z consumers through a new product-centric video series.
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Messaging is missing from luxury brand’s social strategies: report
Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.
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Asprey makes Valentine’s push via playful London getaway
British luxury goods house Asprey is focusing on the narrative behind gifting in an effort depicting young love.
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Artsy intersects art, technology and design at The Armory Show
Online art destination Artsy is teaming with Microsoft for an immersive mixed-reality experience at The Armory Show 2017 March 2-5 in New York.
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Taj focuses on four experiences under one brand name
The Indian Hotels Company Limited is undergoing a rebrand for all Taj locations, seeing that all properties operate as one brand with clearly defined experiences within four category groupings.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Missoni, Net-A-Porter, Bulgari and Lexus – Live news
Luxury Daily’s live news from Feb. 9 – Missoni makes activewear debut through MyTheresa exclusive; Net-A-Porter hires global marketing director from Jimmy Choo; Bulgari taps Bella Hadid as accessories ambassador; Lexus gives NYFW designers public platform through Grand Central installation.
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Riccardo Tisci, Fabergé, Airbnb and luxury homes – News briefs
Today in luxury marketing – Tisci at Versace: Retailers swoon as deal said done; Luxury brand Fabergé enters India; Airbnb is in talks to acquire Canada’s luxury retreats; Some luxury homeowners scale back on extra bedrooms.
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The luxury industry’s sacred places
How do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?
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Capitalizing on the US online market from overseas
Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.
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