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Mercedes vies for one-on-one engagement with WhatsApp newsletters – Luxury Daily

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September 20, 2016

Promotional image for She's Mercedes

Promotional image for She’s Mercedes

10 things to know about the global surge in menswear
Havas LuxHub conducted a global study of higher-spending men in key developed and developing markets – the kind of urban spenders who do not only have the tastes, but also the means to influence markets on a large scale.
Click here to read the entire article on Luxury Daily

Gucci drops by Chatsworth House, introducing punk rock to its stately grounds
Italian fashion house Gucci is continuing its deeply-felt infatuation with British culture for a campaign shot at the home of the Duke and Duchess of Devonshire.
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Luxury shoppers more inclined to pay for fast shipping
Consumers buying luxury goods online are more apt to pay extra to ensure a package’s on-time arrival than those purchasing other products.
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YSL Beauty flaunts bold fragrance in electric nighttime tale
YSL Beauty is urging consumers to hold onto their wild tendencies with its latest promotions for its Black Opium scent.
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Four Seasons gives firsthand look at in-air hospitality through live broadcast
Four Seasons Hotels & Resorts is employing Facebook Live’s streaming capabilities to enable consumers to virtually board its private jet.
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Mercedes vies for one-on-one engagement with WhatsApp newsletters
German automaker Mercedes-Benz is seeking to increase its visibility in China by curating content specifically for Chinese messaging application WhatsApp.
Click here to read the entire article on Luxury Daily

How Sephora’s new Android shopping app expands its education-driven monetization
LVMH-owned Sephora’s latest mobile offering is an Android application that enables users to shop its inventory, scan products in-store to access how-to tutorials and watch videos, underscoring the beauty giant’s efforts to drive commerce with education-based content.
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Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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Marc Jacobs, Yoox, Moynat and Barneys New York – Live news
Luxury Daily’s live news from Sept. 19 – Marc Jacobs seeks to rectify public’s claim of cultural appropriation; Yoox continues ecommerce innovation via geolocation tactics; Moynat crafts mobile art gallery from leather steamer trunk; Barneys, Burberry team for see-now, buy-now capsule moments after runway debut.
Click here to read the entire article on Luxury Daily

NYFW, off-price, luxury hotels and red carpet jewelry – New briefs
Today in luxury marketing – Michael Kors and Victoria Beckham lead in digital engagement ratings; With Gilt, Hudson’s Bay Company bets big on off-price; A persnickety spy for luxury hotels; The big business of red carpet bling.
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The threat to brand loyalty from Apple Pay
It is a surprise how many retailers will let mobile brands such as Google Wallet, Apple Pay, Android Pay and Samsung Pay insert themselves in the midst of the transaction. Have they – indeed, have you – thoroughly considered what is really at stake?
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