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Mercedes taps Instagram’s potential for Concours d’Elegance timeline – Luxury Daily

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August 13, 2015

Screenshot of Mercedes-Benz’s @MBUSA_A_Scroll_Through_Time Instagram account

Screenshot of Mercedes-Benz’s @MBUSA_A_Scroll_Through_Time Instagram account

Does luxury have a place in the subscription box arena?
Luxury goods are traditionally positioned as exclusive items only obtainable for a select demographic, but subscription services have disrupted the traditional formula of how high-end products are experienced.
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Burberry catches consumers up on changing season with Signature bags messaging
British fashion label Burberry is putting the spotlight on a handful of its handbags in a series of dedicated email campaigns.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Armani makes it personal by sharing photos of designer on vacation
Italian fashion label Giorgio Armani is using social media to share its intimate side with a collection of posts showing the designer at his personal vacation home in Pantelleria, Italy.
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BRIC affluent buy 12pc of secondary homes abroad: report
Most ultra-high-net-worth consumers make investments in residential real estate, with 79 percent owning at least two homes, but for those in emerging markets, these property purchases are often for more than pleasure, according to a new report from Wealth-X and Sotheby’s International Realty.
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Mercedes taps Instagram’s potential for Concours d’Elegance timeline
German automaker Mercedes-Benz is building excitement for its appearance at the upcoming Pebble Beach Concours d’Elegance with an Instagram campaign that provides a different perspective.
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Brands jockey for best dressed moniker in September’s Vanity Fair
Luxury brands such as Giorgio Armani and Gucci strove to be seen within the 75th anniversary edition of Vanity Fair’s “International Best Dressed List.”
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Looming mobile ad-blocking crisis favors native ad growth
With the use of ad-blocking software spreading to mobile and likely to gain steam as it becomes more widely available, marketers should start paying closer attention to sponsored content and native ads on mobile.
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Aston Martin, Trump, Four Seasons, Simon – Live news
Luxury Daily’s live news from Aug. 12 – Aston Martin expands facilities with new Wellesbourne location; Trump Hotel Collection distracts from controversy with new CEO; Four Seasons celebrates Emirati Woman Day at Dubai location; Simon modernizes Copley Place with new brands, renovations.
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Tax authorities, BMW, Hedi Slimane and Madonna – News briefs
Today in luxury marketing – Tax authorities urged to be more vigilant over the super-rich; BMW looks at whether Google’s Alphabet infringes trademark rights; Hedi Slimane on Saint Laurent’s rebirth, his relationship with Yves & the importance of music; Madonna taps Gucci, Moschino for Rebel Heart tour costumes.
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How wearables hold potential for consumers and brands
IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.
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