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Mercedes makes moves toward autonomous driving with intelligent car – Luxury Daily

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July 10, 2015

Mercedes’ Remote Parking Pilot

Mercedes’ Remote Parking Pilot

Top 10 luxury brand digital campaigns of Q2
Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment.
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Sophisticated email segmentation boosts open rates, engagement: report
While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Barneys highlights label selection in accessory-focused campaigns
Department store chain Barneys New York is putting a spotlight on accessories with two newly launched campaigns centering around footwear and handbags.
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Mercedes makes moves toward autonomous driving with intelligent car
German automaker Mercedes-Benz is taking another step toward autonomous driving with the launch of connected features for its latest E-Class model.
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Jewelers shine bright in Tatler’s July issue, annual jewelry guide
Chanel and De Beers were among the brands to put their best jewels forward in Tatler’s July issue.
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Sephora boosts relevancy of Beauty Board recommendations with personalized search
LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.
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La Mer, Alexis Mabille, Fendi and Selfridges – Live news
Luxury Daily’s live news from July 9 – La Mer partners with Baccarat Hotel to introduce new luxury spa; Alexis Mabille publishes photography book to celebrate anniversary; Fendi furthers heritage with fur-heavy couture collection; Selfridges enhances ocean conservation by banning water bottles.
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Procter & Gamble, Chanel, Boucheron and London – News briefs
Today in luxury marketing – Coty agrees to purchase P&G beauty brands for $12.5B; In Greece, Chanel becomes more valuable than cash; Boucheron taps new chief executive officer; Former London slum now a luxury locale.
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Mastering the art of mobile persuasion
How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?
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