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Mercedes makes match, places mobile ad on Details – Luxury Daily

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August 25, 2015

Mercedes GLE Coupe

Mercedes GLE Coupe

Tiffany opens public garden in New York to boost local CSR
U.S. jeweler Tiffany & Co. is making a lasting impression on its hometown of New York with the opening of its foundation’s Woodland Gardens in The Battery.
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Estée Lauder furthers Modern Muse campaign in Vogue vignettes
Beauty marketer Estée Lauder is expanding its campaign for Modern Muse with a series of short videos starring model Kendall Jenner, which will be featured on the Web site of Condé Nast’s Vogue.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Holland & Holland hones shooting skills through hands-on courses
British gunsmith and lifestyle brand Holland & Holland is hosting a pre-pheasant season get-together to sharpen consumers’ reflexes.
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Belstaff builds excitement for film project premiere via month-long countdown
British apparel and accessories label Belstaff is generating anticipation around its upcoming star-studded film with a teaser campaign launched weeks before the short’s official premiere.
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Mercedes makes match, places mobile ad on Details
German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.
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Ritz-Carlton commemorates Katrina via new art installation
The Ritz-Carlton Resort of New Orleans is cementing itself as a community mainstay by commemorating the tenth anniversary of Hurricane Katrina with a new art installation.
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Audi sees 80pc higher completion rate with vertical mobile video ads
Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
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Fortnum & Mason, Bloomingdale’s, Dior and Richard Mille – Live news
Luxury Daily’s live news from Aug. 24 – Fortnum & Mason manicures consumers’ nails in eau de nil lacquer; Bloomingdale’s “serves” up sweets with Sugarpova pop-up; Dior goes under the white-hot desert sun for Sauvage launch; Richard Mille’s new timepiece explores the risqué side of horology.
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Karl Lagerfeld, Style.com, fashion education and Daimler – News briefs
Today in luxury marketing – Karl Lagerfeld pokes fun at Greek debt crisis; The new Style.com won’t launch until early 2016; Is fashion education selling a false dream?; Daimler “still confident” in China outlook after market plunge.
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How app search optimization is about to change
We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.
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