Harrods builds loyalists through royalty-themed Pinterest contest
London-based department store Harrods is tapping into consumers’ creativity and inspiration by holding a contest on Pinterest that allows users to design their own store window.
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Inspirato charity platform exchanges donations for high-end vacations
High-end destination club Inspirato is partnering with local, national and global charities for its Inspired Giving platform that allows non-members access to its property portfolio in exchange for donations to organizations.
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Mercedes uses New York Auto Show as jumping point for mbrace2
German automaker Mercedes-Benz is using the New York International Auto Show to push its mbrace2 mobile application for the iPhone and Android that works in and out of vehicles as an Internet hub and a remote control to in-car technology.
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Dior, Chanel pick Vanity Fair for multi-line push
Marketers Christian Dior, Gucci and Chanel advertised multiple collections in the May issue of Condé Nast’s Vanity Fair, standing out in an edition that was dominated by high-end brands marketing women’s products to the magazine’s affluent readers.
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One Thousand Ocean chooses print for unrivaled property displays
High-end real estate company One Thousand Ocean spent 25 percent of its advertising budget last year on print, claiming that the medium’s ability to display its property without overstating its beauty was important.
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Ferragamo, Yves Saint Laurent and Karl Lagerfeld – News briefs
Today in luxury marketing – Ferragamo re-opens up shop in Manhattan; Why luxury brands will fail without a clear design philosophy; Lagerfeld to design VIP helicopters; Yves Saint Laurent launching eyewear line.
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Navigating the inherent challenges of creating a mobile app
Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user and the different platforms.
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