Louis Vuitton faces creative transition after Marc Jacobs’ departure
French fashion house Louis Vuitton faces a transitional period following the announcement of creative director Marc Jacobs’ departure after 16 years with the heritage brand, a move that has caused a wait-and-see outlook within the fashion community.
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Ralph Lauren’s first international runway show honors Paris school restoration
U.S. fashion brand Ralph Lauren is showing its commitment to restoring historic Paris arts school École des Beaux-Arts by staging its first runway show Oct. 8 outside the United States.
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Mobile bookings rise to 30pc by 2017: L2 Think Tank
Mobile hotel bookings are expected to triple to 30 percent of overall digital bookings by 2017, but online travel agencies currently dominate the mobile sphere with 64 percent market share in 2012, according to a new study by L2 Think Tank.
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Bentley Home collection furthers automaker’s lifestyle aspirations
Bentley Motors’ new Bentley Home collection is designed to further cultivate the brand’s lifestyle image and showcase its commitment to craftsmanship.
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Dior, Chanel and Armani sculpt branded look in October Tatler
Dior, Chanel and Giorgio Armani are promoting fragrance and personal care products in Condé Nast-owned Tatler’s 220-page October issue in addition to apparel and accessories as a way to display a branded look for readers.
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Mercedes bolsters mobile portfolio with roadside assistance app
Mercedes-Benz USA is looking out for owners with a 24/7 roadside assistance application that guides drivers through difficult situations such as flat tires and locked doors.
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Longchamp, Louis Vuitton, Bang & Olufsen and Karl Lagerfeld – News briefs
Today in luxury marketing – Longchamp outpaces Vuitton by sticking to value-for-money luxury; Louis Vuitton fetes Sofia Coppola at Le Bon Marché; Bang & Olufsen’s loss widens on weak European markets; Karl sketches Coco: see Lagerfeld’s Chanel illustrations.
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Pricing models for native ad inventory
We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory.
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